Generate More Bookings With Hotel-Focused Paid Ads
Done-for-you Meta, Google and OTA advertising for hotels, resorts, villas and homestays — from campaign setup to ongoing optimisation.
Campaign Objectives
Built to Deliver Measurable Hospitality ROI
Whether you want to drive high-intent searches directly to your booking engine, generate wedding/banquet leads via Facebook, launch target staycation packages on Instagram, or boost your visibility directly on MakeMyTrip and Goibibo listings — our hospitality-specific campaign setups align with your revenue objectives.
Understanding Setup vs. Ongoing Management
We build the initial campaign structure, target audiences, write ad copy, configure pixel tracking, and execute launch configuration.
We continuously review campaigns, budgets, audiences, search terms, creative performance and conversion signals to scale profitable ad spend.
Choose Your Ad Campaign Setup Plan
One-time implementation fee to build, script, target, and launch your initial hospitality ad structure.
Starter Plan
Best for homestays, villas, farmhouses, guest houses, and small hotels with monthly ad spend up to ₹30,000.
Included:
- Facebook Ads
- Instagram Ads
- WhatsApp Lead Campaign
- Campaign strategy & targeting
- Basic pixel / event verification
Basic Plan
Best for boutique hotels (5–40 rooms) with monthly ad spend of ₹30,000–₹75,000.
Everything in Starter, plus:
- Meta Ads setup
- MakeMyTrip Sponsored Ads
- Goibibo Sponsored Ads
- 30 days of optimization support
Advanced Plan
Best for resorts and multi-property hotel brands (25+ rooms) with monthly ad spend of ₹75,000+.
Everything in Basic, plus:
- Google Search & Maps Ads
- Google Hotel Campaigns (where eligible)
- Performance Max & YouTube video campaign
- 30 days of campaign optimization
Quarterly Ads Management Fees
Campaign setup is only the beginning. Our quarterly management service continuously improves performance through ongoing optimization and reporting.
| Service | Up to ₹30K/mo | Up to ₹75K/mo | Above ₹75K/mo |
|---|---|---|---|
| Meta Ads Management | ₹8,000 / quarter ≈ ₹2,667/mo management + ad budget | ₹12,500 / quarter ≈ ₹4,167/mo management + ad budget | ₹20,000 / quarter ≈ ₹6,667/mo management + ad budget |
| Google Ads Management | ₹8,000 / quarter ≈ ₹2,667/mo management + ad budget | ₹12,500 / quarter ≈ ₹4,167/mo management + ad budget | ₹20,000 / quarter ≈ ₹6,667/mo management + ad budget |
| Meta + Google Management Best Value | ₹15,000 / quarter ≈ ₹5,000/mo management + ad budget | ₹24,500 / quarter ≈ ₹8,167/mo management + ad budget | ₹38,500 / quarter ≈ ₹12,833/mo management + ad budget |
| Meta + Google Ads + MakeMyTrip & Goibibo Sponsored Ads Management | ₹16,000 / quarter ≈ ₹5,333/mo management + ad budget | ₹25,000 / quarter ≈ ₹8,333/mo management + ad budget | ₹40,000 / quarter ≈ ₹13,333/mo management + ad budget |
Ad spend is separate and paid directly to the advertising platform. Budget bands refer to your approximate monthly media spend, not the management fee.
Meta Ads Management
Google Ads Management
Meta + Google Management
Meta + Google + OTA Ads Management
- Monthly campaign optimization & budget allocation
- Audience refinement & retargeting setup
- Creative diversity & refresh guidance (Meta Andromeda update)
- Pixel + CAPI signal quality checks
- Quarterly performance report & WhatsApp lead review
- Google Ads optimization & bid strategy checks
- Search term review & negative keyword updates
- Keyword & audience targeting refinement
- Conversion monitoring & analytics tracking check
- Monthly performance reports & recommendations
- Integrated strategy across search, display, Meta, and optional OTAs.
- Consolidated multi-channel performance tracking
- Fluid budget allocation (shift budget dynamically to highest-performing channel)
- Strategic growth consultations & ad copy refreshes
How Much Should Your Hotel Budget for Ads?
See your total quarterly investment — media spend plus management — based on your budget and platform mix.
Planning estimate only. Actual results depend on property demand, pricing, competition, seasonality, creative quality, your website/booking engine conversion rate, tracking quality, and campaign execution.
Which Plan Fits Your Hotel?
Match your property type and target media budget to the right channel strategy.
Starting Small
Growing Property
Scaling Hotel / Resort
What's Included & What You'll Receive
Every ad setup campaign contains these core deliverables and implementation steps to ensure high launch standards.
What's Included
- Complete done-for-you campaign setup
- Hospitality-specific campaign structure
- Goal-based campaign strategy
- Audience research & targeting
- Conversion tracking setup (where applicable)
- Campaign launch & testing
- Platform best-practice implementation
- Meta Ads setup & optimization aligned with Meta's Andromeda update (creative-first delivery, broad targeting, Pixel + CAPI signal checks)
- Creative recommendations
- Initial performance monitoring
What You'll Receive (Every Setup)
- Campaign structure
- Audience setup
- Ad copy
- Campaign configuration
- Budget configuration
- Tracking setup (where applicable)
- Campaign launch
- Platform approval support
- Initial performance review
- Basic documentation
Need Ad Creatives Too?
Don't have campaign-ready visuals? We can create them.
| Creative Type | Starting Price |
|---|---|
| Static Social Post | From ₹600 / post |
| Promotional Reel | From ₹1,000 / 30 sec |
| Carousel Design | On request |
| Offer Banner | On request |
| Hotel Ad Copywriting | Included with campaign |
Hotel ad copywriting is included with campaign setup. Visual asset creation is billed separately. Creative pricing may vary depending on complexity, quantity, footage availability, and revisions.
Is Your Hotel Ready for Paid Ads?
Review these core foundations before scaling media spend.
Complete the Infrastructure Behind Your Ads
Paid ads work best when your hotel has strong listings, tracking, creatives, and booking infrastructure. Add what you need.
Google Business Profile Optimisation
₹5,000Audit and optimise local maps listing, category keywords, posts, and booking links.
MakeMyTrip & Goibibo Listing Optimisation
₹5,000Refine room categories, amenity tags, high-res photos, and listing score.
Booking.com & Agoda Optimisation
₹5,000Optimise content scores, rate plans, photos, and genius positioning.
Airbnb Optimisation
₹5,000Title optimization, search ranking factors, host profile, and house rules setup.
Google & Meta Tracking Integration
₹5,000Configure GTM, GA4 e-commerce events, and Meta Pixel + CAPI with existing website.
Brand Guidelines & Printable Creatives
₹15,000Custom social templates, print collateral, and visual asset kit.
Instagram & Facebook Social Media Management
₹20,000Organic content publishing, grid aesthetic setup, and community engagement.
Our 4-Step Campaign Process
A structured launch workflow designed for speed, clarity, and performance.
Tell Us About Your Property
Complete a short onboarding form detailing your property type, rooms, target guests, and primary campaign goals.
We Build Your Campaign Strategy
We map out channel selection, audience targeting criteria, budget allocation, and write conversion-focused ad copy.
We Launch & Test
Once platform permissions and assets are ready, we configure tracking, launch ad sets, and run initial diagnostics.
We Optimise & Report
We continuously audit search terms, shift budget to top-performing ads, refresh audiences, and provide performance reviews.
Most campaigns can be prepared for launch within 1–5 business days once required assets, access and information are available. Actual launch timing depends on platform approval.
Launch Timeline
Fast Launch (1–5 Business Days)
Subject to platform approvals and complete documentation:
- Complete asset submission by client
- Advertising account access approvals
- Google/Meta/OTA platform policy approval queues
- OTA sponsored slots availability
Important Notes
- Advertising spend is separate and paid directly by the client to advertising platforms.
- Campaign performance depends on market demand, competition, room pricing, guest reviews, visual creative quality, and website booking UX.
- Setup fees cover custom strategy, scripting, and configuration work and are non-refundable once work commences.
- Additional revisions or new campaign formats beyond scope are billed separately.
FAQs
Frequently Asked Questions
Common questions hoteliers ask about paid ads and quarterly management setups.
Request a Hotel Advertising Proposal
Complete your property details below to receive a custom channel recommendation and campaign proposal.