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SCALE MY HOTEL
OTA LISTING & SEO OPTIMIZATION

Professional Hotel & OTA Listing Service — From ₹3,500

Trusted across 200+ scaled properties [Verified]. We handle complete listing setup and optimisation across MakeMyTrip, Goibibo, Airbnb, Booking.com, and other key channels — giving you an accurate, high-converting storefront from day one.

One-time fee. No recurring charges. Typical turnaround: 2–7 business days after required access and assets are received [Estimated]. GST treatment is confirmed in the proposal.

Last updated: August 2026

200+
200+ properties scaled [Verified]
10+
Supported channel scope [Verified offer]
2–7 Days
Typical turnaround [Estimated]
India & UAE
Markets Served
🏨

Who This Is For

Every Hospitality Property Type

Our OTA listing service is designed for homestays, villas, boutique hotels, guest houses, resorts, serviced apartments, and vacation rentals. Whether you're launching a new property or expanding to more platforms — we handle the entire listing process so you can focus on hosting.

PACKAGES & PRICING

Choose Your OTA Listing Package

One-time fee. No recurring charges. Packages include up to 2 Unique Listings per platform.

Starter Plan

₹5,000 one-time

Ideal for homestays, villas, single-room properties & small vacation rentals.

Saves 8–12 hours of platform setup work

Platforms Included

  • Airbnb
  • MakeMyTrip
  • Goibibo
Get Started →
⭐ Recommended

Basic Plan

₹7,500 one-time

Ideal for boutique hotels, guest houses & multi-room properties.

5 platforms — worth ₹15,000+ if set up separately

Platforms Included

  • Airbnb
  • MakeMyTrip
  • Goibibo
  • Booking.com
  • Agoda
Get Started →

Advanced Plan

₹12,500 one-time

Ideal for hotels, resorts & large hospitality properties.

Includes Google Maps setup (valued at ₹5,000 separately)

Platforms Included

  • Airbnb
  • MakeMyTrip
  • Goibibo
  • Booking.com
  • Agoda
  • Expedia
  • Google Business Profile (Google Maps)
Get Started →
1

Individual OTA Platform Listing

Need a listing on just one OTA? Pick any single platform.

₹3,500 per OTA platform

Includes setup of up to 2 Unique Listings on that platform. Additional listings: ₹2,400 per listing.

Request Single Listing →
📍

Google Business Profile

Complete local optimization on Google Maps per location.

₹5,000 per business location

Requires separate setups for each physical resort, hotel branch, or villa branch.

Request Google Maps Setup →

Optional Platforms

Additional platforms can be added to any package on request.

₹3,500 per additional platform setup

TripAdvisor Trip.com Hotels.com Hostelworld EaseMyTrip Cleartrip Yatra Ixigo Hopper Travelguru
PRE-LAUNCH PROPERTY?

Launching a New Property?

Standard OTA Listing packages are built for properties that are already open and need professional listing setup. If you're launching a brand-new property, Rocket Launch bundles OTA setup with Google Maps, advertising foundations, and social setup — and includes up to 3 Unique Listings per platform instead of the standard 2.

Compare Rocket Launch →
KNOW YOUR UNIT COUNT

What Is a "Unique Listing"?

Understanding unique listing calculations helps prepare your setup scope and prevent billing surprises.

A Unique Listing is any accommodation unit that requires its own independent listing on an OTA platform. This includes individual rooms, villas, flats, apartments, cottages, tents, suites, or bungalows. Standard packages cover up to 2 Unique Listings per selected OTA platform.

🏡 Vacation Rental Rules (e.g., Airbnb)

On vacation rental portals, every independent accommodation unit must be created as a separate listing.

  • 5 bedrooms = 5 Unique Listings
  • 4 apartments = 4 Unique Listings
  • 6 villas = 6 Unique Listings

🏨 Hotel OTA Rules (e.g., Booking.com, MakeMyTrip)

On traditional hotel channels, unique listings represent individual room categories or packages.

  • Deluxe Room = 1 Unique Listing
  • Deluxe Room + Family Room = 2 Listings
  • Deluxe, Executive, Suite = 3 Listings

Worked Examples

Example 1

Deluxe Room + Super Deluxe Room

Total Unique Listings: 2. This fits inside the standard package limits with no extra charges.

Example 2

Deluxe, Super Deluxe, Executive, Family

Total Unique Listings: 4. First 2 are included; remaining 2 listings are chargeable.

Example 3

Apartments 101, 102, 103, 104

Each needs an individual Airbnb page. Total Unique Listings: 4. 2 included, 2 chargeable.

* Additional listings are billed at a flat rate of ₹2,400 per listing, per OTA platform.

INTERACTIVE ESTIMATOR

OTA Unique Listing Calculator

Calculate your exact service fee based on selected package, number of channels, and room category footprint.

If to be listed as separate unique listings

If to be listed as separate unique listings

Unique Listings per Platform

Local SEO & Maps setup

+₹5,000

* Rocket Launch Package includes up to 3 unique listings per platform. Standard packages (Starter, Basic, Advanced, Custom) include up to 2 unique listings. Additional listings beyond the limit are billed at a flat rate of ₹2,400 per listing, per platform.

Fee Breakdown

Base Package Price: ₹7,500
OTA Channels Covered: 5 OTAs
Total Listings: 10 Listings
Surcharge Listings: 0 (Included)
Surcharge Fee: ₹0
Estimated Setup Total: ₹7,500
Send Estimate & Start Onboarding
FULL-SERVICE SETUP

What's Included in Every Listing

Every package includes 17 professional setup and optimization steps — regardless of the plan you choose.

Complete OTA Account Setup
Professional Property Listing Creation
SEO-Optimized Property Title
Keyword-Rich Property Description
Amenities & Facilities Configuration
Room Configuration
Property Policies Setup
House Rules Setup
Check-in / Check-out Information
Location & Map Configuration
Contact Details Setup
Photo Upload & Organization
Property Verification Assistance
Listing Submission & Approval Support
Basic Pricing Configuration
Guest Capacity Configuration
Platform-Specific Optimization
WHY OTA LISTING MATTERS

Benefits of Professional OTA Listing

🤝

Completely Done-For-You Service

Simply fill out our onboarding form, share the required documents, and we'll handle the entire listing process from start to finish.

🔍

Improve Online Visibility

Professionally optimized listings help your property appear for more relevant guest searches across all connected OTA platforms.

Better First Impression

High-quality descriptions and structured information build trust with potential guests and increase click-through rates.

⏱️

Save Time

Avoid the hassle of creating multiple listings yourself. We navigate platform requirements and extranet configurations for you.

🌍

Multi-Platform Presence

Reach guests across India's and the world's leading booking platforms with a single onboarding process.

🎨

Consistent Branding

Your property information, descriptions, and imagery remain consistent across every OTA — building brand recognition.

📈

SEO-Friendly Listing Copy

Optimized titles and descriptions improve discoverability within OTA search results, driving more organic impressions.

🚀

Faster Go-Live Process

We guide you through every verification step for quicker approvals, reducing time-to-first-booking significantly.

We optimize every listing for relevance, completeness, and platform best practices — but OTA rankings and bookings can't be guaranteed. Platform algorithms, competitor activity, pricing, availability, and reviews all influence performance alongside listing quality.
ONBOARDING CHECKLIST

Documents & Information Required

Please keep the following ready before onboarding. We'll guide you through each step.

⏱️

Turnaround Time

Typically 2–7 Business Days

Timeline depends on:

  • Platform verification timelines
  • Completeness of documents
  • Platform approval process
  • Property category

Some platforms may take longer depending on their internal verification process.

📌

What's Not Included & Important Scope Notes

This service covers listing creation and optimization only. It does not include:

  • Ongoing OTA account management or listing updates
  • Revenue management or dynamic pricing
  • Daily rate/availability updates after go-live
  • Booking management or guest communication
  • Review management
  • Channel manager subscription (see Channel Manager + CRM)
  • OTA commissions — charged directly by each platform
  • Advertising spend (Meta, Google, OTA sponsored ads)
  • Professional photography — available as an add-on
  • Website development — available as a separate service
  • All package prices include up to 2 Unique Listings per selected OTA platform.
  • Additional Unique Listings are billed at ₹2,400 per listing, per platform.
  • Google Business Profile setup is charged per business location.
  • Platform approval is subject to each OTA's verification and compliance policies; certain platforms may request additional documentation.
  • Platform commissions, subscription fees, and payment gateway charges (if any) are charged separately by the respective OTA.
SPECIALIZED HOSPITALITY SERVICES

Why Choose Scale My Hotel?

We specialize exclusively in hospitality marketing and understand what makes hotel listings perform.

🔍

Hospitality-Focused SEO

We research destination-specific search terms and build keyword-rich descriptions to maximize organic OTA indexing and visibility — specific to your location and property type.

✍️

Conversion-Driven Copywriting

We write persuasive descriptions highlighting your unique selling points (USPs) to build guest trust and increase booking inquiries — not just clicks.

📋

OTA Platform Best Practices

We configure policies, check-in rules, map pins, and room details in strict compliance with each OTA's extranet scoring system to secure higher profile ratings from day one.

17-Step Optimization Checklist

Every listing goes through our 17-point setup framework — from photo sequencing and amenity mapping to policy compliance and guest capacity configuration.

Faster Approvals & Go-Live

We know platform verification flows inside out. We guide you through every documentation step to minimize delays and reduce your time-to-first-booking.

🌍

India & UAE Market Expertise

With 200+ properties scaled [Verified], we review MakeMyTrip and Goibibo first for Indian properties, then the other channels relevant to the property's demand mix.

READY TO GET LISTED?

Start Attracting More Guests Today

Get your property professionally listed across the leading OTAs and start receiving more bookings. Our team handles everything — you just provide the details.

DATA-DRIVEN INSIGHTS

Industry Benchmarks & Pre-Opening Insights

First-party portfolio outcomes are shown separately from platform-dependent recommendations, so hotel teams can evaluate evidence without treating it as a ranking guarantee.

Portfolio Revenue Outcome
28% avg RevPAR uplift

First-party average across the verified Scale My Hotel portfolio. Property-level results vary with market demand, inventory, pricing, reputation, and execution.

First-party portfolio [Verified]
Operating Experience
200+ properties scaled

The portfolio covers independent hotels and resorts with India-first distribution needs, including MakeMyTrip and Goibibo optimisation.

First-party portfolio [Verified]
Direct Booking Outcome
35% avg direct booking share within 90 days

First-party portfolio average. OTA listing work supports the broader channel mix; it does not independently guarantee direct-booking performance.

First-party portfolio [Verified]

Complete, accurate listing content improves a traveller's ability to evaluate the property. Ranking inputs and weights are controlled by each OTA and can change, so recommendations are validated against the current MakeMyTrip, Goibibo, and other platform controls available in the property's account [Directional].

Omkar Adate Founder & CEO, Scale My Hotel

Frequently Asked Questions

Everything you need to know about our OTA listing & SEO optimization services.

What does your OTA listing service include?
Our service covers complete OTA account setup, professional property listing creation, SEO-optimized titles and keyword-rich descriptions, amenities and facilities configuration, room configuration, property policies and house rules setup, check-in/check-out information, location and map configuration, photo upload and organization, property verification assistance, listing submission and approval support, basic pricing configuration, and platform-specific optimization.
Which OTA platforms do you list properties on?
We prioritise MakeMyTrip and Goibibo for Indian properties, then add Booking.com, Airbnb, Agoda, Expedia, and other relevant channels according to the property's demand mix. Google Business Profile is available in eligible scopes.
How much does OTA listing creation cost in India?
Our Starter Plan is ₹5,000 (one-time) covering 3 platforms (Airbnb, MakeMyTrip, Goibibo). The Basic Plan is ₹7,500 for 5 platforms, and the Advanced Plan is ₹12,500 for 6 platforms plus a Google Business Profile. Individual platform listings are available at ₹3,500 per platform.
What is a Unique Listing and why does it affect pricing?
A Unique Listing is any accommodation unit that requires its own independent profile or room category (e.g., Deluxe Room and Suite are 2 unique room categories; 5 separate apartments on Airbnb are 5 unique listings). Standard packages include up to 2 Unique Listings per platform. Additional listings beyond the first 2 are billed at a flat ₹2,400 per listing, per platform.
How long does it take to get my property listed?
Typically 2–7 business days, depending on platform verification timelines, completeness of documents, platform approval process, and property category. Some platforms may take longer depending on their internal verification process.
Do you handle the entire listing process or do I need to do anything?
This is a completely done-for-you service. Simply fill out our onboarding form, share the required documents (property details, photos, business documents, and contact information), and we handle the entire listing creation and optimization process.
What documents do I need to provide for OTA listing?
You'll need property information (name, address, Google Maps location, house rules, policies), minimum 20 high-resolution property photos, business documents (PAN card, GST certificate if applicable, address proof), and contact details. We provide a complete checklist during onboarding.
How does SEO optimization help my OTA listing?
SEO-optimized titles and keyword-rich descriptions improve your property's discoverability within OTA search results. When guests search for properties in your location, optimized listings appear higher in search results, leading to more views and more booking inquiries.
Can I get listed on just one OTA platform?
Yes, we offer individual platform listing at ₹3,500 per platform. This includes complete setup for up to 2 unique listings/categories. Additional listings are billed at ₹2,400 per listing per platform.
Does this service include ongoing management or just listing creation?
This service includes listing creation and optimization only. Revenue management, pricing optimization, booking management, and channel management are not included. For ongoing management, check out our Scale Phase program which offers comprehensive revenue scaling solutions.
Do you guarantee OTA ranking or bookings?
No. We optimize your listing for relevance, completeness, and platform best practices, which improves your chances of ranking well and getting booked — but rankings and bookings depend on factors outside listing quality alone, including pricing, availability, reviews, and competition. No agency can guarantee OTA ranking or bookings.
I'm launching a brand-new property — should I use this or Rocket Launch?
If your property is already open and you need OTA listings set up or expanded, use this service. If you're pre-launch, Rocket Launch bundles OTA setup with Google Maps, advertising foundations, and social setup in one package, and includes up to 3 Unique Listings per platform instead of the standard 2.
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