Google Hotel Ads

Google Free Booking Links (FBL) appear in Google Hotel Search alongside paid Hotel Ads listings. They're free to use and require: a verified Google Business Profile, a booking engine that integrates with Google (via SiteMinder, Cloudbeds, etc.), and rate parity. Every hotel should have FBL set up — it's essentially free metasearch traffic.

Industry benchmark ROAS for hotel Google Ads is 8:1 — meaning ₹8 in bookings for every ₹1 spent. Independent hotels with optimised campaigns regularly achieve 10:1–15:1 ROAS, especially on branded keyword campaigns where you're blocking OTA ads from your own hotel name.