Coorg, Karnataka · 12-Room Heritage Coffee Estate Anonymised Client Cohort · 6-Month Measured Operating Window

How a 12-Room Boutique Estate Centralised MakeMyTrip, Airbnb and WhatsApp Enquiries

REVPAR LIFT +19%

COMMISSIONS SAVED ₹4,20,000

DIRECT BOOKING SHARE 25% → 41%

Performance & Attribution Note: Operational time savings and direct conversion lift depend on front-desk staffing consistency and prompt WhatsApp enquiry response times.

The Challenge

Managing a mix of MakeMyTrip (45%), Airbnb (30%), and direct phone/WhatsApp enquiries (25%) resulted in over 3 hours of daily manual calendar updating. Delayed response times during busy check-in windows caused lost direct bookings and two peak-weekend double-booking incidents requiring emergency guest relocations.

Our Solution

Implemented ScaleMyHotel's Channel Manager + WhatsApp CRM stack: enabled real-time two-way API inventory synchronization across MakeMyTrip (InGoMMT) and Airbnb, and routed all incoming website, Instagram, and phone enquiries into a central WhatsApp quotation pipeline with instant UPI advance payment links.

Implementation & Outcome

Automating inventory synchronization eliminated manual calendar updates across channels, saving the front desk 18+ hours weekly. By responding to incoming WhatsApp booking leads in under 3 minutes with high-resolution photo quotes and instant deposit links, the property converted 38% more direct enquiries before travelers booked elsewhere on OTAs, while achieving zero overbooking incidents across the 6-month measured operating window.

ENGAGEMENT SCOPE

Services Delivered in This Implementation

Channel Manager Operations → Two-way API inventory synchronization across MakeMyTrip (InGoMMT) and Airbnb. Hotel Reservation Management → Centralized WhatsApp quotation pipeline with instant UPI advance deposit links.

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