Free OTA Commission Calculator
Estimate OTA commission cost in INR using your own revenue, channel mix, and current effective commission rates.
Property Distribution Inputs
Room count, rate & channel mix*Illustrative scenario. Shifts 25% of existing OTA revenue to direct booking. Deducts 2% payment gateway fee. Marketing acquisition spend (CAC) should be factored in for paid campaigns.
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Calculation Framework & Assumptions
Methodology reviewed: 2026-10-02 · Check your property’s source records before deciding
Mathematical Formula
Room Revenue = Rooms × Period Days × Occupancy × ADR; OTA Fees = Σ(Channel Revenue × Entered Fee Rate)
Estimate OTA fees from inventory, rates, occupancy and entered channel shares. Optional settlement deductions are inputs, not statutory tax advice.
Inputs & Variables
- Total Room Inventory
- Average Daily Rate (ADR)
- Occupancy Percentage
- OTA Channel Breakdown (%)
- Per-Channel Commission Rate (%)
Assumptions & Exclusions
- 30-day and 365-day models assume constant rate, occupancy and channel mix.
- Withholding and fee-tax values must come from actual statements; withheld amounts are not necessarily expenses.
- Excluded: Not a live platform scan, audited financial statement or guarantee of results.
- Excluded: Property-specific contracts, tax treatment and operational records must be checked separately.
Understanding the Real Cost of OTA Dependency in India
MakeMyTrip, Goibibo, Booking.com, Agoda, Airbnb, and other OTAs can create valuable discovery while adding distribution cost. Measure the effective cost from current contracts and settlement statements, then compare it with completed-stay contribution—not headline commission alone.
How the Commission Loss is Calculated
The core estimate is: Annual Revenue × (OTA Share % / 100) × Effective Commission %. The output is [Estimated] and excludes any cost you do not enter, such as promotion funding, sponsored placement, payment charges, GST treatment, cancellations, refunds, loyalty discounts, or direct-channel acquisition cost. To analyze channel-by-channel net margins including promo funding, use our Hotel Booking Channel Contribution Matrix →. If cancellations and no-shows are eroding your inventory yield, model your net leakage with the Hotel Cancellation & No-Show Loss Calculator →.
1. Net OTA Settlement Formula
Estimated Cash Payout = Gross Value − Entered Hotel Discount − Commission − Optional Invoice Tax − Entered TDS/TCS Withholding − Payment Fee. Commission and payment fee apply to the discounted value in this model. TDS/TCS amounts come from your current statement; they are cash withholding, not automatically permanent distribution costs. The optional 18% commission-tax scenario does not establish applicability or tax-credit eligibility.
2. Guest Acquisition Cost (GAC)
Modelled Direct Cost per Booking = (Monthly Ad Spend + Technology/Agency Cost) ÷ Direct Booking Count + Entered ADR × Stay Nights × Illustrative 2.5% Payment Fee. Compare the same stay and entered OTA fee. The 2.5% payment fee is a scenario assumption; accommodation tax and servicing costs are excluded.
3. Promo & Deal Multiplier
Required Volume Multiplier = Standard Net Room Receipts ÷ Deal Net Room Receipts when deal receipts are positive. This matches receipts before servicing, fixed costs and tax, not profit. A zero or negative deal receipt has no positive volume break-even. Use the MMT contribution tool to include per-night servicing cost.
The 3-Step Strategy to Shift Bookings Directly
- Optimize Local Search: Ensure your Google Maps and Google Business Profile listing matches search phrases like 'best resorts near me' to capture organic inquiries.
- Implement Best-Rate Guarantees: Guarantee direct booking guests receive the absolute best rate alongside exclusive perks like free early check-in or dining credits.
- Automate Guest Re-engagement: Utilize custom WhatsApp marketing sequences to re-engage past visitors directly, bypassing OTAs completely for repeat stays.
Looking for actionable hotel distribution and marketing tactics? Explore our decision-oriented guide: 15 Practical Hotel Marketing Ideas to Improve Bookings and Margin.
Frequently Asked Questions — OTA Commission Audits
Next Steps for Your Property
Whether you want full-service agency execution or standalone self-service operating systems, choose the pathway that fits your operational model.
Compare OTA cost with a property-specific direct-booking plan
Review your current MakeMyTrip, Goibibo, and other channel statements alongside direct acquisition costs, GST treatment, cancellations, and completed-stay contribution.
Custom scope confirmed with property management.
Hotel Growth Operating Workbook
Review channels, pricing scenarios, reservations pipeline, and OTA payout reconciliations in one connected file.
Instant digital download via Payhip. Excel + Sheets compatible.
Related Free Performance Tools
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📊 Hotel Booking Channel Contribution Matrix
Compare true net contribution per room night across direct, OTA, and corporate channels.
🚫 Hotel Cancellation & No-Show Loss Calculator
Quantify unrecovered room revenue, resale recovery, and true lost contribution.
🎯 Direct Booking ROI Calculator
Calculate the 3-year net ROI of building a direct booking website.