Hotel Marketing Services to Grow Your Bookings
Practical hospitality digital marketing, dynamic room pricing, multi-channel OTA distribution, and direct booking technology. Choose a focused service or request a diagnostic growth plan for your hotel, resort, or vacation rental in India, the USA, or the UAE.
One-time projects and ongoing management available. Scope and costs confirmed before work begins.
Maximise Direct WhatsApp Leads & Domestic OTA Ranking
For hotels, resorts, and homestays across India: We configure and optimise high-yield distribution on MakeMyTrip and Goibibo alongside Booking.com, Agoda, and Google Hotels. Couple your OTA listings with fast, mobile direct-booking websites and automated click-to-WhatsApp reservation workflows to cut commission leakage.
What is happening at your property?
Match your current operational or commercial bottleneck to the right hotel growth service.
Your property has no active extranet profiles or needs a complete structured rebuild across platforms.
Listings exist but suffer from low search impressions, unoptimized content scores, or unmanaged promotional flags.
Missing dynamic yield pricing during peak weekends, holidays, or compressed demand windows.
OTA commissions are draining net operating margins; lacking owned direct booking incentives and campaigns.
High-friction booking engine, missing mobile optimization, slow speeds, or absence of trusted local payment gateways.
Delayed front-desk WhatsApp responses and quote loss during high-intent booking discovery.
Need comprehensive commercial infrastructure setup across Google Maps, 5 OTAs, tracking, and profiles before doors open.
Need structured digital distribution across Airbnb, Booking.com, and vacation rental channels with rate architecture and direct account ownership.
Unclaimed or incomplete Google Business Profile, category mismatches, or missing accommodation schema markup.
Occupancy gaps require targeted Google Hotel Ads, Search campaigns, and high-intent Meta travel advertising.
What does your property need help with?
Click your primary operational focus to filter relevant services, or browse the full catalogue below.
Launching or already operating?
New properties benefit most from structured pre-opening setup. Operating hotels need modular solutions targeting active bottlenecks.
Rocket Launch Package
₹95,000 One-Time Setup (AED 5,000 / USD $1,500)
Structured digital pre-opening distribution setup for new hotels, boutique resorts, and independent properties. We configure your 5 priority OTA extranets, room category and policy architecture, Google Business Profile where eligible, social channels, 9 static posts, and provide 1 month support.
- ✓ 5 Priority OTAs configured (up to 3 billable units/platform, max 15 units)
- ✓ Room Category & Booking Policy Architecture mapping
- ✓ Google Business Profile setup & location verification guidance (where eligible)
- ✓ Social profiles, 9 initial static posts, review resources & 1 month post-handover support
Scope Note: Excludes paid ad spend, ad campaign management, on-site photography, custom website, reservation desk, and ongoing dynamic pricing.
Scale Phase Program
Custom mix of projects and managed services
Modular growth program for operating hotels seeking to resolve distribution leaks, increase direct bookings, and maximize RevPAR. Pick specific one-time fixes or combine them with ongoing operational retainers.
- ✓ Managed dynamic room pricing from ₹10,000/month
- ✓ OTA distribution audits and ongoing channel hygiene
- ✓ Direct booking websites, WhatsApp CRM & reservations desk
- ✓ Targeted guest advertising across Meta, Google & OTAs
Scope Note: Each module is clearly itemized; media spend and software subscriptions paid directly to providers.
Short-Term Rental Launch Package
₹75,000 · one-time setup (AED 3,750 / USD $1,100)
Structured one-time digital pre-opening distribution setup for independent villas, homestays, and holiday homes across India, UAE, and international markets. We configure up to 5 eligible booking platforms for up to 2 units each (max 10 setups), rate and policy architecture, social presence, 9 static creatives, review QR asset, and provide 1 month support.
- ✓ Up to 5 selected booking platforms (up to 2 units/platform, max 10 setups included)
- ✓ Inventory, rate-plan & cancellation policy architecture mapping
- ✓ Google local discovery eligibility assessment & social profiles setup
- ✓ 9 static social creatives, branded review QR asset & 1 month post-handover support
Scope Note: Excludes physical property operations, daily housekeeping, ad spend, channel manager subscriptions, and ongoing revenue management retainers.
Explore all hotel services
Every service is available à la carte or as part of a custom roadmap. Select any service to review detailed inclusions, deliverables, prerequisites, and pricing.
OTA Distribution & Revenue Management
Ensure room rates reflect real-time market demand and maintain clean, competitive storefronts across all online travel agencies.
Short-Term Rental Launch Package
From ₹75,000 / AED 3,750 / $1,100 · up to 2 units/platform
Turn independent villas, holiday homes, and serviced apartments into active booking stays with up to 5-channel distribution from ₹75,000 / AED 3,750 / $1,100.
- ✓ Distribution setup across up to 5 selected OTAs (up to 2 units/OTA included)
- ✓ Inventory, rate-plan & cancellation policy architecture
- ✓ Conditional Google discovery assessment & social profiles setup
- ✓ 9 static social creatives, review QR asset & 1 month handover support
OTA Listing & SEO Optimization
From ₹3,500 / AED 150 / $50 · packages from ₹5,000
Build, configure, and optimize high-scoring hotel storefronts across Airbnb, Booking.com, Agoda, MakeMyTrip, and Goibibo with verified documentation and complete photo categorization.
- ✓ New account creation, registration & verification guidance
- ✓ SEO property titles, descriptions & amenities mapping
- ✓ Multi-platform content score calibration & rate-plan setup
Hotel OTA Management & Optimization
Custom monthly retainer · standalone audit ₹15,000
Ongoing operational care for live extranets—monitoring room mappings, calendar availability, and promotional discount stacking across domestic and global booking portals.
- ✓ Active availability & accidental stop-sell prevention
- ✓ Promotion audit to prevent margin-diluting discount stacks
- ✓ Rate parity monitoring across connected OTA extranets
Managed Hotel Revenue Management
From ₹10,000 / AED 500 / $200 per month · includes 5 listings
Room rate adjustments managed by hospitality specialists within your approved price floors and ceilings to capture peak weekend compression and fill midweek dips.
- ✓ Rate adjustments across up to 5 OTAs & direct website
- ✓ Includes first 5 unique listings across 5 OTAs
- ✓ Agreed pricing guardrails to ensure complete commercial control
Direct Bookings & Reservations Technology
Convert prospective guest traffic into higher net-margin direct bookings and automate guest communication across the reservation lifecycle.
Hotel Direct Booking Strategy & Growth
Audit included · Scoped advisory & implementation
Strategic direct booking consulting, booking engine UX optimization, rate parity enforcement, and Google Hotel Ads integration to systematically reduce high-commission OTA dependency.
- ✓ 25-point direct booking journey & parity audit
- ✓ Google Hotel Ads Free Booking Links integration
- ✓ Rate parity unbundling & direct-only perks roadmap
Custom Direct Booking Website Design
Launch ₹9,999; Growth ₹19,999 (5 listings) · one-time
High-converting, mobile-first hotel websites engineered for rapid load speeds and seamless checkout flows that turn browsing visitors into direct guests without OTA commissions.
- ✓ Custom mobile-first hospitality UI wireframing
- ✓ Core Web Vitals & technical SEO structured data tuning
- ✓ Integrated booking engine or WhatsApp reservation checkout
QuickStart Direct Booking Website
₹5,000 onboarding + platform subscription
Fast, professional online booking website deployed on established hospitality SaaS engines in 1–3 weeks without requiring bespoke wireframing or template design investment.
- ✓ Rapid 1–3 week onboarding after assets are provided
- ✓ Booking engine & instant UPI payment configuration
- ✓ Custom domain DNS connection and SSL certificate guidance
Managed Hotel Reservations Desk
Shared desk ₹25,000/month; dedicated resource ₹60,000/month
Dedicated or shared hospitality professionals who answer incoming booking leads, draft custom photo quotes, and follow up over WhatsApp and phone during agreed operational hours.
- ✓ Prompt inquiry response during agreed operational hours
- ✓ Pre-approved reservation sales playbook with strict rate floors
- ✓ Dedicated Desk includes Managed Revenue Management for 5 listings
Hotel Channel Manager + WhatsApp CRM
Configuration and subscription depend on selected modules
Integrated hospitality technology stack linking multi-channel inventory synchronization with automated WhatsApp booking pipelines and guest quotation tools for independent operators.
- ✓ Two-way real-time OTA calendar synchronization
- ✓ WhatsApp lead capture pipeline & payment link generation
- ✓ Unified owner and front-desk booking management dashboard
WhatsApp Guest Communication Automation
Request a scoped setup quote until approved pricing exists
Automated guest journey workflows delivering pre-arrival directions, digital room service menus, and post-checkout review requests directly inside WhatsApp via official Meta Business APIs.
- ✓ Official WhatsApp Business API setup & template approval guidance
- ✓ Automated check-in, dining menu & feedback message flows
- ✓ Consent-aware broadcast campaigns for direct repeat bookings
Hospitality Paid Advertising & Local SEO
Capture high-intent travelers searching for stays in your destination across Meta, Google Search, Google Hotel Ads, and OTA platforms.
Hotel Paid Advertising Setup & Management
Starting from ₹5,000 One-Time Setup · management from ₹12,000/quarter (ad spend extra)
Targeted advertising campaigns spanning Meta social ads, Google Search, Google Hotel Ads, and OTA sponsored placements to capture travelers actively planning trips to your area.
- ✓ Multi-channel strategy across Meta, Google Search & OTA portals
- ✓ Conversion tracking verification & Pixel signal recovery setup
- ✓ Quarterly ROAS, click-through, and booking contribution reporting
Meta Ads for Hotels & Resorts
₹5,000 setup + selected management scope
Visual travel campaigns across Instagram and Facebook reaching high-intent leisure travelers, weekend getaway planners, and wedding or event bookers in your target feeder cities.
- ✓ Destination & feeder-market leisure audience targeting
- ✓ Mobile-first video and photo ad creative assembly
- ✓ Resilient Meta Conversions API (CAPI) signal tracking setup
Google Search Ads for Hotels
₹5,000 setup + selected management scope
High-intent search campaigns intercepting travelers searching for your hotel brand name or luxury stays in your destination, competing effectively for direct visibility.
- ✓ Brand protection and destination intent keyword architecture
- ✓ Comprehensive negative keyword lists to prevent wasted clicks
- ✓ Direct booking engine and WhatsApp conversion tracking
Google Hotel Ads & Metasearch Management
₹7,500 setup + selected management scope
Display direct booking engine rates on Google Search, Google Maps, and Google Travel cards alongside OTAs, allowing travelers to book directly on your website.
- ✓ Booking engine ARI connectivity feed integration guidance
- ✓ Free Booking Links activation and paid metasearch management
- ✓ Commission-based and Target ROAS bid optimization setup
OTA Sponsored Advertising Management
₹5,000 setup + selected management scope
Managed sponsored visibility campaigns on MakeMyTrip, Goibibo, and Agoda extranets to capture top search placement during critical high-demand booking windows.
- ✓ InGo-MMT & Agoda sponsored campaign architecture & scheduling
- ✓ Paced budget allocation aligned with high-compression dates
- ✓ Transparent net ROAS reporting separating ad spend from commissions
Google Business Profile & Local SEO
₹5,000 per eligible location · one-time
Comprehensive Google Search & Maps profile optimization, primary category calibration, direct booking link configuration, and geotagged imagery for verified hospitality properties.
- ✓ Google Maps Local Pack ranking & category calibration
- ✓ Direct website booking button & contact link configuration
- ✓ Photo geotagging, room amenity audit & Q&A optimization
Hotel SEO & AI Search Visibility
Foundation ₹39,000 one-time · Audit ₹15,000 · Retainers from ₹15,000/mo
Improve how your hotel website is crawled, understood and surfaced across Google and AI search engines through technical SEO, structured data, and answer-friendly content.
- ✓ Hotel search intent mapping & URL architecture optimization
- ✓ CMS technical health fixes, Core Web Vitals & Schema.org markup
- ✓ AI-search crawler accessibility & AI Visibility Benchmarking
Brand, Content & Guest Trust
Elevate your online presentation, protect guest trust with timely review handling, and command premium room tariffs.
Hotel Reputation & Review Management
Scoped monthly support; Starter Google ₹5,000/mo · Multi-Platform ₹10,000/mo
Turn guest reviews across Google, TripAdvisor, and OTAs into lasting trust with daily monitoring, personalized response drafting within 24 business hours, and operational complaint aggregation.
- ✓ Daily monitoring across Google, TripAdvisor & connected OTAs
- ✓ Personalized response drafting within 24 business hours
- ✓ Urgent critical review alerts acknowledged within 4 business hours
Hotel Photography & Visual Content
From ₹50,000 / AED 2,500 / $1,000 per shoot day · AI enhancement from ₹600 / AED 25 / $5
Commercial hospitality photography, architectural twilight imagery, F&B styling, and optional aerial drone footage engineered specifically for OTA conversion and website engagement.
- ✓ Full on-site shoot day production with professional hospitality lighting
- ✓ Up to 100 edited photos/day (production cap) + RAW camera files
- ✓ Up to 5 short edited videos/day (Reels + horizontal) + commercial usage rights
Social Media Management for Hotels, Resorts & Vacation Rentals
From ₹25,000 / AED 1,250 / $500 per month; creative production separate
Keep your hotel, resort, villa or vacation rental active and consistent across Instagram, Facebook, and short-form video with five-pillar hospitality storytelling using your approved assets.
- ✓ Monthly hospitality strategy & five-pillar editorial calendar
- ✓ Coordinated publishing across 3 core platforms (IG + FB + video)
- ✓ Monthly performance reporting & practical recommendations
Hotel Branding & Visual Identity
From ₹75,000 · one-time project
Comprehensive hospitality brand positioning, logo suite, distinctive color palettes, typography guidelines, and print-ready guest collateral designed to command premium tariffs.
- ✓ Hospitality brand identity, logo suite & color system
- ✓ Key card jackets, dining menu & on-property collateral layouts
- ✓ Comprehensive 18–30 page brand guideline documentation
Hotel Influencer Marketing & Creator Collabs
From ₹25,000 per brand/month; creator/stay costs extra
End-to-end management of travel creator collaborations—vetting genuine audience demographics, negotiating deliverables, coordinating hosted stays, and securing commercial usage rights.
- ✓ Audience authenticity & feeder city verification for up to 12 creators
- ✓ Legally structured collaboration agreements & shoot briefs
- ✓ Content review, approval workflows & commercial asset handover
Compare how you can work with us
Clear separation between setup deliverables, operational retainers, and client-owned software accounts.
One-Time Setup & Launch Projects
Fixed-scope projects with clear deliverables, milestone sign-offs, and no ongoing commitments. Ideal for launching or modernizing a specific capability.
- • Rocket Launch Package (₹95,000)
- • Short-Term Rental Launch (₹75,000)
- • OTA Listing Setup (from ₹3,500)
- • Custom Direct Booking Website (from ₹9,999)
- • Google Business Profile Setup (₹5,000)
- • Hotel Branding & Identity (from ₹75,000)
- • Hotel Photography & Video (from ₹50,000/day)
Managed Monthly & Quarterly Retainers
Continuous operational execution managed by Scale My Hotel specialists. Structured around transparent review frequencies and agreed performance standards.
- • Managed Revenue Management (from ₹10,000/mo)
- • Managed Reservations Desk (from ₹25,000/mo)
- • Hotel Paid Advertising (from ₹8,000/quarter)
- • Hotel Reputation & Reviews (from ₹5,000/mo)
- • Hotel Social Media Marketing (₹25,000/mo)
- • Hotel Influencer Management (₹25,000/mo)
Technology & Platform Configuration
We connect, configure, and optimize your guest-facing software stack while ensuring complete separation between agency fees and third-party platform costs.
- • Channel Manager & Booking Engine Integration
- • Meta WhatsApp Business API Setup
- • Google Ads & Meta Pixel Conversion API Tracking
- • MakeMyTrip & Agoda Extranet Optimisation
- • Direct Payment Gateway Setup (UPI, Cards)
What you actually receive
Structured, verifiable deliverables. We do not hide behind vague monthly hours or generic retainer invoices.
OTA Rate Parity & Distribution Audit
Comprehensive 15-page diagnostic documenting hidden platform markups, discount stacking across Smart Deals, and unmapped room categories.
Weekly Dynamic Rate Change-Log
Dated operational log detailing daily ADR adjustments across 5 OTAs and website, pacing against local demand compression and holiday surge dates.
Reservation Sales Playbook & Lead Cadence
Custom property SOP outlining sub-3-minute response templates, room photo cards, pre-approved concession boundaries, and 3-touch follow-up rules.
Multi-Channel Ad Conversion Architecture
Verified setup documentation showing server-side Conversions API signal recovery, negative keyword lists, and custom UTM parameter mapping.
Frequently Asked Questions
Clear commercial answers on service selection, pricing models, and software setup.
Not sure which service fits your property best?
Request a free initial hotel audit. We review your current OTA listings, room rates, and booking pathways, then contact you with clear recommendations. No pressure, no lock-in, and costs are confirmed before work begins.
Prefer an immediate phone consultation? Call +91 93214 24546