Choose the Right Advertising Channels for Your Hotel
Done-for-you paid advertising for hotels, resorts, villas and homestays — from campaign strategy and setup to ongoing optimisation across Facebook, Instagram, WhatsApp, Google, MakeMyTrip and Goibibo.
What Will I Actually Pay?
We believe in complete financial clarity. Running paid ads involves three distinct cost components:
Campaign Setup
One-Time Professional FeePaid to Scale My Hotel to audit accounts, research audiences, write high-converting ad copy, configure pixel tracking, and launch campaigns.
Advertising Spend
Paid Directly to PlatformsYour media budget, paid directly to Meta, Google, MakeMyTrip, or Goibibo via your own payment card linked to your ad accounts.
Ongoing Management
Optional Quarterly FeePaid to Scale My Hotel for continuous weekly bid tuning, search term exclusion, audience optimization, creative refreshes, and reporting.
Ad Spend (Direct to Platforms) + Setup / Management Fee + Optional Creative or Infrastructure Services = Your Total Hotel Ad Investment
Choose Your Ad Campaign Setup Plan
One-time implementation fee to build, script, target, and launch your initial hospitality ad structure.
| Setup Plan | Best Fit For | Channels Covered | Ad Spend Guidance | One-Time Fee | Action |
|---|---|---|---|---|---|
| Starter · Meta Launch | Villas, homestays, boutique retreats, small hotels | Meta (Facebook, Instagram, WhatsApp) | Up to ₹30K/mo | ₹5,000 | Choose → |
| Growth · Meta + OTA Launch | Boutique hotels & growing properties (5–40 rooms) | Meta + MakeMyTrip + Goibibo | ₹30K–₹75K/mo | ₹7,500 | Choose → |
| Scale · Multi-Channel Launch Recommended | Hotels, resorts, multi-property groups (25+ rooms) | Meta + Google Search/Maps + MMT/Goibibo | ₹75K+/mo | ₹14,000 | Choose → |
Starter — Meta Launch
Direct discovery and fast enquiry generation on social & chat channels.
What We Deliver:
- Meta Business Suite & Ads Manager structural audit and setup
- Facebook & Instagram feed, story, and reels campaign architecture
- Direct click-to-WhatsApp booking enquiry flow configuration
- Hospitality audience targeting (geo-radius, leisure intent, feeder markets)
- Meta Pixel setup and verification (where an eligible website exists)
- Hotel ad copywriting (headlines, primary text, conversion CTAs)
- Initial launch diagnostics & 7-day pacing handover
Growth — Meta + OTA Launch
Combined domestic OTA amplification plus targeted social campaigns.
What We Deliver:
- Everything included in Starter — Meta Launch
- OTA sponsored-product eligibility review across active accounts
- MakeMyTrip sponsored ad placement configuration & targeting
- Goibibo sponsored visibility setup for domestic travelers
- OTA promotional budget pacing & bid strategy guidance
- Targeted high-intent weekend staycation & compression campaigns
- 30 days of launch optimization & campaign monitoring
Scale — Multi-Channel Launch
Complete search, social, and OTA coverage for maximum direct demand.
What We Deliver:
- Everything included in Growth — Meta + OTA Launch
- Google Ads account review and search campaign structure build
- High-intent destination keywords & Brand Defense protection
- Relevant Google Maps local sponsored presence setup
- Appropriate landing-page and conversion evaluation
- GA4, Google Tag Manager & conversion tracking setup (where access available)
- Google Hotel Ads integration setup (for eligible booking engines)
- Cross-channel attribution and budget rebalancing roadmap
*Typical fit guidance only. Final channel mix depends on property type, seasonal demand, website booking infrastructure, geography, and your primary campaign objective.
Choose Based on Your Primary Goal
Not sure where to start? Match your primary guest acquisition requirement to the advertising platform engineered to deliver it.
I want more direct WhatsApp enquiries
Visual reels and click-to-WhatsApp ads that open instant conversations with potential guests directly on their mobile phones.
I want to capture travelers already searching
Capture high-intent travelers actively searching for accommodation in your destination right now and defend your brand name from OTA conquesting.
I want more domestic visibility on OTAs
Sponsored placements that elevate your hotel in front of high-intent domestic travelers on India's largest booking platforms with strict bid caps.
I want full acquisition & direct booking coverage
Coordinated social demand generation on Meta, search capture on Google, and sponsored visibility on booking apps with shared attribution.
Quarterly Campaign Management Fees
Campaign setup is only the beginning. Our quarterly management service continuously tunes bids, purges negative search terms, refreshes creative angles, and reports on direct booking revenue.
| Managed Service Mix | Up –₹30,000 / month | Above ₹30,000 –₹75,000 / month | Above ₹75,000 / month |
|---|---|---|---|
| Meta Ads Management Facebook, Instagram & WhatsApp click-to-chat | ₹12,000 / quarter ≈ ₹4,000/mo management | ₹19,500 / quarter ≈ ₹6,500/mo management | ₹27,000 / quarter ≈ ₹9,000/mo management |
| Google Ads Management Search, Maps & Performance Max bidding | ₹12,000 / quarter ≈ ₹4,000/mo management | ₹19,500 / quarter ≈ ₹6,500/mo management | ₹27,000 / quarter ≈ ₹9,000/mo management |
| Meta + Google Management Dynamic cross-platform budget rebalancing | ₹24,000 / quarter ≈ ₹8,000/mo management | ₹39,000 / quarter ≈ ₹13,000/mo management | ₹54,000 / quarter ≈ ₹18,000/mo management |
| Meta + Google + OTA Sponsored Ads Recommended Full coverage including MakeMyTrip & Goibibo | ₹30,000 / quarter ≈ ₹10,000/mo management | ₹48,750 / quarter ≈ ₹16,250/mo management | ₹67,500 / quarter ≈ ₹22,500/mo management |
Meta Ads Management
Facebook, Instagram & WhatsApp click-to-chat
Google Ads Management
Search, Maps & Performance Max bidding
Meta + Google Management
Dynamic cross-platform budget rebalancing
Meta + Google + OTA Sponsored Ads
Full coverage including MakeMyTrip & Goibibo
*Ad spend is paid directly by the client to Meta, Google, MakeMyTrip, and Goibibo. Budget bands refer to your approximate monthly media spend, not the management fee.
Which Advertising Channel Should Your Hotel Use?
Different platforms capture travelers at different moments of their planning journey. Here is how we match campaign mechanics to your revenue goals.
Meta Ads for Hotels
Facebook, Instagram & WhatsAppMeta operates as a visual demand-generation engine. Travelers aren't searching for a hotel yet—they're browsing feeds and discover your property through high-impact visual creative.
- ▪ Weekend staycation promotions
- ▪ Private villa & homestay getaways
- ▪ Direct click-to-WhatsApp booking leads
- ▪ Wedding, banquet & event enquiries
- ▪ Retargeting past website visitors
Google Ads for Hotels
Search, Google Maps & MetasearchGoogle captures high-intent travelers who have already decided where and when they want to travel, actively searching for accommodation in your location.
- ▪ Hotel brand name search protection
- ▪ High-intent destination searches
- ▪ Google Maps localized search visibility
- ▪ Direct booking engine rate capture
- ▪ Defending direct bookings against third-party OTA brand search ads
OTA Sponsored Ads
MakeMyTrip & Goibibo PlacementsDomestic OTAs like MakeMyTrip and Goibibo process millions of monthly searches. Sponsored placements can increase paid visibility within eligible OTA search results, subject to the OTA's auction, campaign settings and availability.
- ▪ Capturing high-volume domestic travellers
- ▪ Highly competitive travel destinations
- ▪ Peak holiday & long weekend periods
- ▪ Promoting newly launched room categories
- ▪ Boosting inventory velocity during dips
Why Multi-Channel Delivers Higher Direct Revenue
Modern travelers rarely book on the first touchpoint. Here is how a connected hotel campaign guides them from discovery to confirmed direct booking:
Hotel Ads Investment Planner
See your complete quarterly investment outlay — media budget plus ongoing management — based on your target spend and channel mix.
*Planning estimate only. Media budget is paid directly to advertising platforms. Actual booking conversion depends on property location, pricing, seasonal demand, photo quality, guest reviews, and website checkout speed.
How We Measure Hotel Advertising Performance
We do not promise speculative ROAS or fabricated conversion percentages. We hold paid campaigns accountable to a rigorous, step-by-step hospitality measurement funnel:
Ad Spend
Track media spend and attributable booking actions using available platform, GA4, booking-engine and CRM signals. We eliminate wasteful placement delivery and prevent budget burn on irrelevant traffic.
Qualified Traffic
Traffic filtered by strict geographic, leisure-intent, and room-budget parameters. We track cost per qualified click rather than raw impressions.
Booking Intent / Enquiries
Measurement of high-intent website actions: date selections, room-type views, booking engine checkouts initiated, and direct WhatsApp taps.
Confirmed Bookings
Real reservations captured through your direct booking engine or confirmed offline reservations closed by your front-desk WhatsApp team.
Attributed Revenue
Total stay value calculated after accounting for cancellations and length-of-stay changes, confirming actual gross operating revenue.
CPA & Blended ROAS
Calculation of true Cost Per Acquisition (CPA) compared against the 18%–25% commission you would have paid to an OTA for the identical guest.
Conversion attribution may be partial where prospective guests call your front desk directly, switch across devices, conclude bookings on WhatsApp offline, or where privacy and cookie consent settings limit platform pixels. We combine ad platform conversion telemetry with direct booking engine logs and front-desk WhatsApp records for true blended reporting.
What's Included & What You'll Receive
Every ad setup campaign contains these core deliverables and implementation steps to ensure high launch standards.
What's Included
- Comprehensive ad account audit & structural build
- Hospitality-specific campaign hierarchy & budget pacing
- Targeted audience segmentation (staycations, business, couples, weddings)
- Conversion tracking setup & event verification (Pixel, CAPI, GA4)
- Hotel ad copywriting (headlines, descriptions, primary text, CTAs)
- Creative refresh recommendations aligned with Meta's delivery updates
- Search term analysis & negative keyword exclusions for Google Ads
- Domestic OTA sponsored ad configuration (MakeMyTrip & Goibibo)
- Click-to-WhatsApp booking enquiry flow configuration
- Campaign launch diagnostics & initial 7-day pacing check
What You'll Receive (Every Setup)
- Ready-to-launch campaign structure in your own ad account
- Documented audience targeting criteria & geo-parameters
- Complete conversion ad copy tailored to your property highlights
- Tracking verification report (Pixel / CAPI / Google conversion actions)
- Daily media budget pacing & bid strategy recommendations
- Platform compliance & policy verification support
- Campaign launch checklist & credential handover
- Initial performance review & baseline metrics report
- Direct WhatsApp support during launch onboarding
- Up to 9 static ad creatives included during onboarding for quarterly management engagements (from client-supplied property assets)
- 1 client-branded printable & digital review-request QR code asset
- Quarterly optimization recommendations road-map
Need Ad Creatives Too?
Don't have campaign-ready visuals? We can create them.
| Creative Type | Starting Price |
|---|---|
| Static Social Ad Graphic | From ₹600 (AED 28 / $8) |
| Promotional Hotel Reel (15–30 sec) | From ₹1,200 (AED 55 / $15) |
| Multi-Slide Property Carousel (up to 7 slides) | From ₹1,200 (AED 55 / $15) |
| Seasonal Offer / Package Banner | From ₹800 (AED 35 / $12) |
| Hotel Ad Copywriting | Included with agreed campaign setup |
*Hotel ad copywriting is included with every campaign setup. Visual asset creation is billed separately. Creative pricing may vary depending on project complexity, video editing requirements, footage availability, and revisions.
Is Your Hotel Ready for Paid Ads?
Review these core foundations before scaling media spend.
Complete the Infrastructure Behind Your Ads
Paid advertising works best when your property has strong listings, verified tracking, professional creatives, and fast booking infrastructure. Add what you need.
Static Social Ad Graphic
From ₹600High-contrast promotional visual for Facebook and Instagram feeds and stories, highlighting property amenities, weekend rates, and direct booking perks.
Promotional Hotel Reel (15–30 sec)
From ₹1,200Fast-paced Instagram & Facebook Reel edited from client-supplied property footage, room walk-throughs, and guest experiences with licensed background audio.
Multi-Slide Property Carousel
From ₹1,200Visual storytelling sequence showcasing property amenities, dining, pool, suites, nearby attractions, and guest reviews designed to maximize swipe rate.
Seasonal Offer / Website Banner
From ₹800Desktop and mobile promotional banner designed for website hero placement, popups, and email blasts announcing seasonal packages or festival rates.
Hotel Social Media Management
From ₹25,000 / monthOrganic strategy, monthly planning, copywriting, and publishing across Instagram, Facebook, and YouTube to build owned audience affinity.
Our 4-Step Campaign Launch Process
A structured launch workflow designed for rapid deployment, brand clarity, and performance.
Property Onboarding
Share your property highlights, room categories, target guest profile, season rates, and existing ad account access.
Strategy & Copywriting
We map your channel mix, build audience targeting personas, allocate daily media budgets, and write conversion copy.
Account Build & Tracking
We configure campaign structures, setup conversion pixels/events, build ad sets, and run pre-launch compliance checks.
Launch & Optimization
We launch campaigns, monitor initial click quality, exclude wasted search queries, and optimize for direct booking enquiries.
Launch Timeline
Fast Launch (1–5 Business Days)
Subject to platform approvals and complete asset onboarding:
- Property photography and amenity details provided
- Ad account and Business Manager access granted
- Standard platform policy approval queues (typically 24 hours)
Account Ownership & Terms
- 100% account ownership remains with you; all ad spend is paid directly to platforms.
- Campaign performance is tied to room pricing, competitor comp-sets, and checkout UX.
- Setup fees cover custom strategy, scripting, and configuration work and are non-refundable once work commences.
Generating enquiries is only useful if someone works them.
Targeted ads drive high-intent travellers to your WhatsApp and website. Pair your advertising campaigns with our Managed Hotel Reservations & Booking Conversion service to ensure every enquiry is actively qualified, quoted, followed up, and closed by trained hospitality personnel.
*Managed reservation plans start from ₹25,000/month and are contracted separately from advertising management fees and media spend.
VL Patil Stays & Banquets: Performance Marketing & Demand Generation
See how Scale My Hotel manages Google Ads, Meta Ads, and OTA campaigns for 24 hotel rooms and 2 banquet halls, achieving an average Marketing Efficiency Ratio above 6x across approximately two years of managed advertising.
FREQUENTLY ASKED QUESTIONS
Frequently Asked Questions
Clear, concise answers hoteliers ask about paid advertising budgets, channels, and ongoing management.
How much should a hotel spend on Meta Ads?
What is the minimum recommended Google Ads budget for a hotel?
Is ad spend included in Scale My Hotel's management fee?
What is the difference between campaign setup and ongoing management?
Which is better for hotels: Meta Ads or Google Ads?
Can Facebook and Instagram Ads generate direct hotel bookings?
Do I need a hotel website to run Google Ads?
Can you send Meta leads directly to WhatsApp?
Do you manage MakeMyTrip and Goibibo sponsored ads?
What are Google Hotel Ads?
Is Google Hotel Ads included in standard Google Ads?
Do you create ad creatives?
Can you optimise my existing campaigns instead of creating new ones?
How quickly can campaigns go live?
Do you guarantee bookings or ROAS?
Can you advertise villas and homestays?
Can you manage advertising for multiple properties?
What platform access do you need to begin?
Request a Hotel Advertising Proposal
Complete your property details below to receive a custom channel recommendation, ad spend strategy, and campaign plan.