South Goa · Anonymized 45-Room Boutique Resort Anonymised Client Cohort · 6-Month Monsoon to Winter Operating Window

How a South Goa Luxury Resort Saved ₹18L in OTA Commissions and Grew Direct Booking Share to 42%

REVPAR LIFT +28%

COMMISSIONS SAVED ₹18,50,000

DIRECT BOOKING SHARE 12% → 42%

Performance & Attribution Note: Results reflect a specific seasonal leisure cohort in South Goa. Performance depends on property location, pricing strategy, room inventory, and local competitor discounting.

The Challenge

The property was experiencing 85%+ dependency on Booking.com and MakeMyTrip during peak winter months, paying over ₹2.2L monthly in commissions while struggling with empty rooms in the monsoon off-season.

Our Solution

We implemented our Scale Phase Program: built a high-performance direct booking website, launched targeted Meta (Instagram/Facebook) campaigns for monsoon family stays, and automated post-stay WhatsApp loyalty flows to secure direct return bookings.

Implementation & Outcome

By offering direct-only perks (airport shuttle transfer credits, beach shack dining credits) and automating checkout WhatsApp sequences, we maintained published headline rate parity while providing superior direct value. The return guest loyalty campaign alone recovered ₹8L in direct bookings with zero OTA commissions (net of standard payment gateway fees).

ENGAGEMENT SCOPE

Services Delivered in This Implementation

Direct Booking Growth → Direct booking strategy, mobile booking engine UX, and rate parity enforcement. Direct Booking Website Design → Fast, mobile-first website built with integrated booking engine and UPI payments. Meta, Google & OTA Advertising → Targeted campaigns for monsoon family stays and weekend regional travelers.

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