Cost Per Click (CPC)
Cost Per Click (CPC) is the actual amount an advertiser pays each time a user clicks on their paid advertisement in Google Ads, Meta Ads, or metasearch platforms.
Why It Matters for Independent Operators
Hospitality keyword bids fluctuate heavily by destination and season. Managing CPC through strong quality scores and negative keywords helps reduce ad budget waste on irrelevant search intent.
Practical Scenario & Calculation
[Illustrative Scenario] A campaign receives 400 clicks from travellers searching for "villas in Alibaug with private pool" at a total ad cost of ₹8,000. CPC = ₹8,000 / 400 = ₹20.
How Operators Can Apply This Concept
Add negative keywords (e.g. "free", "jobs", "cheap guest house") to filter out low-intent searchers and reduce wasted ad spend.
Common Misunderstanding to Avoid
The lowest CPC does not equal the best campaign. A ₹15 click with 0% conversion is far more expensive than a ₹45 click that generates a ₹25,000 weekend booking.