Phuket Hotel RevPAR & ADR Benchmarks
Compare your property's performance indicators against a local market set of 217 properties in Phuket.
QUICK SUMMARY & INSIGHTS
For properties in Phuket, the local market baseline shows an Average Daily Rate (ADR) of ₹10,333 and an average occupancy rate of 68%, translating to a RevPAR value of ₹7,026.
Revenue Impact Scenarios for Phuket Hotels
| Scenario Target | Target ADR | Target Occupancy | Projected RevPAR | Action |
|---|---|---|---|---|
| Monsoon Off-Season | ₹8,266 | 55% | ₹4,546 | Optimize Matrix |
| Weekend Peak Season | ₹12,916 | 80% | ₹10,333 | Optimize Matrix |
| Optimized Direct Booking Plan | ₹10,850 | 71% | ₹7,704 | Optimize Matrix |
Want to optimize your ADR and Occupancy tradeoff point?
Our revenue simulator helps you choose the perfect nightly rates to maximize gross margins.
How to Read Phuket Benchmarks
RevPAR (Revenue Per Available Room) is the gold standard KPI for hotel yield management. It takes into account both the pricing of rooms (ADR) and the percentage of rooms occupied. For a property in Phuket, maintaining a high RevPAR requires balancing rate competitiveness and marketing visibility.
Our benchmark audits show that properties relying 100% on OTA listings often experience lower average ADR due to price matching algorithms. Shifting even 20% of your booking share into direct booking channels allows you to set higher margins, maintain price integrity, and capture more profitable bookings. See our step-by-step guide to reducing OTA dependency for a 30-day action plan.
Hospitality Terms Defined
- Average Daily Rate (ADR)
- Average Daily Rate (ADR) measures the average revenue earned per occupied room on a given day.
- Revenue Per Available Room (RevPAR)
- Revenue Per Available Room (RevPAR) is a performance metric calculated by dividing a hotel's total guestroom revenue by the room count and the number of days in the period.
Explore Local Growth Hubs for Phuket
Frequently Asked Questions — Benchmarks
Explore More Phuket Hospitality Growth Resources
Full-stack marketing agencies, direct booking playbooks, short-term rental strategies, and OTA ranking guides for Phuket.
Phuket Hotel Agency →
Full-stack hotel marketing, Google Maps pack optimization, and WhatsApp guest CRM.
DIRECT BOOKINGSReduce OTA Dependency →
30-day step-by-step roadmap to shift booking share from OTAs to your direct booking engine.
VACATION RENTALSPhuket Airbnb Marketing →
Shift villa and homestay guests from high-fee aggregators to direct WhatsApp channels.
OTA OPTIMIZATIONPhuket MakeMyTrip SEO →
Boost Extranet content completeness score to 100% and rank higher on MMT & Goibibo.