Keep Your OTA Listings and Distribution Working Well
Keep your MakeMyTrip, Goibibo, Booking.com, Agoda, Airbnb and other OTA storefronts accurate, competitive and conversion-ready. We review listings, room and rate-plan setup, availability, promotions, parity and channel performance—so your OTA presence doesn't get neglected after launch.
Best for operational hotels, resorts and vacation rentals already live on OTAs.
Being live on OTAs doesn't mean your listings are being managed well.
Active properties accumulate operational friction over time. From unmonitored room mapping errors to stacked promotions that erase operating margins, here is where OTA performance quietly leaks:
Outdated Amenities, Photos & Policies
Over time, hotel extranets drift out of date. Newly renovated rooms, updated house rules, revised check-in times, or seasonal amenities fail to reflect accurately on live listings, leading to guest complaints or lost bookings.
Inconsistent Room & Rate-Plan Mapping
Room categories, meal plans (EP, CP, MAP), and occupancy limits often get mapped differently across channels. A Deluxe Room on Booking.com may have different inclusions than on MakeMyTrip, confusing shoppers.
Stale Availability & Inventory Friction
Accidental stop-sells, neglected minimum length-of-stay restrictions, or unallocated room allocations cause listings to appear "sold out" on high-demand dates even when physical rooms sit empty.
Uncontrolled Promotions & Stacking Discounts
Hotels frequently activate multiple OTA campaigns (Smart Deals, mobile rates, geo-rates, Genius) without realizing they stack. Realized ADR drops below viable cost thresholds, eroding operating margin.
Inconsistent Guest-Facing Prices (Rate Parity)
Tax inclusion mismatches, unmonitored promo codes, and currency conversion discrepancies create wide rate parity violations across domestic and international storefronts, hurting guest trust.
Lack of Completed-Stay Contribution Visibility
Evaluating OTA performance from gross reservation volume alone hides high cancellation rates, platform commissions, and promotional funding. Operators struggle to know which channels actually make money.
"The goal is not simply to chase a ranking number. It is to keep each booking channel accurate, competitive and commercially useful."
We focus on verified listing hygiene, parity adherence, and completed stays that genuinely contribute healthy operating margin.
What We Manage & Optimise
Six foundational operational pillars engineered to keep your MakeMyTrip, Goibibo, Booking.com, Agoda, and Airbnb accounts accurate, protected, and profitable.
OTA Storefront & Content Health
We conduct systematic audits of your property profiles across MakeMyTrip, Goibibo, Booking.com, Agoda, and Airbnb. We verify that property descriptions, high-resolution photo order, amenity checklists, check-in instructions, and location markers are complete and accurate.
- ✓ Photo tagging, sequencing, and primary hero image verification
- ✓ Room amenity checklists and property facility tagging
- ✓ Clear check-in, check-out, deposit, and child policies
- ✓ Location coordinates and nearby landmark references
- ✓ Extranet listing completeness and content score reviews
Room & Rate-Plan Mapping
We review how room types, maximum occupancy limits, and rate plans (Room Only, Breakfast Included, Modified American Plan) are set up across all connected platforms to ensure identical clarity across every channel.
- ✓ Room category alignment (Standard, Deluxe, Suite, Villa)
- ✓ Occupancy rule audits (base guests, extra adults, child pricing)
- ✓ Inclusion hygiene (breakfast, airport transfers, wifi)
- ✓ Standard vs non-refundable rate plan cancellation policies
- ✓ Cross-channel parity of rate structures and booking rules
Availability & Room Inventory Upkeep
We inspect availability configurations to prevent false sellouts and inventory lockouts. We ensure your booking window, advance reservation limits, and minimum stay rules match your current operational capacity.
- ✓ Stop-sell audit across weekdays, weekends, and holidays
- ✓ Minimum length-of-stay (MinLOS) restrictions review
- ✓ Cut-off times and same-day reservation window checks
- ✓ Room allocation verification across active sales channels
- ✓ Identification of software sync bottlenecks (routes to Channel Manager)
Rate Parity & Storefront Price Checks
We compare like-for-like guest-facing rates across all live OTAs. We account for base tariff, taxes (GST), meal plans, occupancy, and platform discounts to identify price disparities before they harm your reputation.
- ✓ Like-for-like final price checks including applicable taxes
- ✓ Desktop vs mobile app pricing discrepancy audits
- ✓ Monitoring OTA wholesale undercutters and third-party leakage
- ✓ Comparison against your direct booking engine storefront
- ✓ Clear separation from dynamic rate setting (see Revenue Management)
Promotions & Visibility Programmes
We review participation in platform visibility campaigns such as MakeMyTrip Smart Deals, Goibibo Preferred, Booking.com Genius, and Agoda VIP. We evaluate promotional discount costs against net realized ADR and completed stays.
- ✓ Discount stacking risk assessments (preventing double dips)
- ✓ Realized ADR evaluation after promotional commission
- ✓ Blackout date configuration for high-demand event periods
- ✓ Cost vs completed stay contribution analysis
- ✓ Deactivation of margin-dilutive or obsolete campaigns
Performance Review & Change Tracking
We maintain a dated log of every extranet update and monitor operational channel metrics over meaningful observation windows. We track real production, cancellation patterns, and net channel contribution.
- ✓ Dated change logging for content, photo, and policy updates
- ✓ Channel production volume and realized ADR tracking
- ✓ Cancellation rate analysis by platform and lead time
- ✓ Channel contribution analysis after commission and promo costs
- ✓ Transparent reporting with zero false ranking promises
Free OTA Health & Distribution Calculators
Use our free self-assessment tools to benchmark your MakeMyTrip ranking score and calculate your true OTA commission expense.
MakeMyTrip Ranking Audit
Assess your MakeMyTrip & Goibibo listing health across 20 observable operational factors. Receive an instant score out of 100 with prioritized corrective steps.
OTA Commission Calculator
Estimate your true distribution costs across MakeMyTrip, Booking.com, Agoda, and Airbnb after factoring in commissions, promotional funding, and net contribution.
What's Included — and What Needs a Different Service
Clear service boundaries ensure you receive the exact operational expertise your property needs without paying for mismatched scopes.
| Property Need | This OTA Management Service | Correct Scale My Hotel Service |
|---|---|---|
| Ongoing storefront health, parity checks & promotion audits | ✓ Included Core operational scope of this service | This Service Ideal for operational properties already live across OTAs. |
| Creating new OTA accounts and onboarding new listings | ✕ Separate One-time account creation & setup | OTA Listing & SEO Optimisation → Best for new builds or unlisted properties needing initial setup from ₹3,500. |
| Active daily dynamic pricing decisions & rate changes | ✕ Separate Dynamic yield & revenue management | Managed Revenue Management → Human-managed dynamic pricing across OTAs & direct website from ₹5,000/month. |
| 2-way calendar sync software & WhatsApp booking CRM | ✕ Separate Software infrastructure & tech setup | Channel Manager + WhatsApp CRM → Centralized reservation sync and instant WhatsApp guest messaging workflows. |
| Paid sponsored ads on MakeMyTrip, Google, or Meta | ✕ Separate Paid advertising media management | Paid Advertising (Meta/Google/OTA) → Sponsored listings on MMT, Google Hotel Ads, and targeted Meta acquisition. |
| Answering guest phone enquiries & WhatsApp follow-ups | ✕ Separate Human front-desk reservation handling | Managed Hotel Reservations → Trained human reservation specialists handling inbound calls, WhatsApp, and leads. |
| Professional hotel photography and video production | ✕ Separate On-site visual media creation | Hotel Photography & Visual Content → Architectural, interior, drone, and culinary photography for hospitality. |
Ideal for operational properties already live across OTAs.
Best for new builds or unlisted properties needing initial setup from ₹3,500.
Human-managed dynamic pricing across OTAs & direct website from ₹5,000/month.
Centralized reservation sync and instant WhatsApp guest messaging workflows.
Sponsored listings on MMT, Google Hotel Ads, and targeted Meta acquisition.
Trained human reservation specialists handling inbound calls, WhatsApp, and leads.
Architectural, interior, drone, and culinary photography for hospitality.
How We Work: 4-Step Operating Process
A disciplined, step-by-step framework ensuring every extranet adjustment is planned, documented, and evaluated against a verifiable baseline.
Establish the OTA Baseline
We audit and document your existing OTA storefronts, room types, active rate plans, participating promotions, and recent production metrics before touching a single extranet field.
- ✓ Comprehensive extranet inventory and content completeness audit
- ✓ Like-for-like rate parity and tax display snapshot
- ✓ Dated baseline of production, realized ADR, and cancellation rate
Prioritise Issues
We separate critical operational blockers (such as mapping errors, unintended stop-sells, or severe parity breaches) from secondary content and photographic optimizations.
- ✓ Action roadmap categorized by urgency and revenue impact
- ✓ Identification of margin-eroding promotion overlaps
- ✓ Agreed operational rules and client review sign-off
Implement Approved Optimisations
Using secure extranet access, we update property fields, room descriptions, amenity tags, policies, and rate-plan configurations in strict alignment with agreed guardrails.
- ✓ Systematic extranet updates across domestic and global OTAs
- ✓ Deactivation of unprofitable discount programmes
- ✓ Dated implementation log documenting every change made
Measure & Iterate
We observe post-change channel performance over an agreed booking window, comparing completed stays, realized ADR, and net channel contribution against your dated baseline.
- ✓ Monthly review of production, cancellations, and net contribution
- ✓ Ongoing parity spot-checks across domestic and global storefronts
- ✓ Iterative adjustments based on seasonal booking behavior
Which OTA Service Do I Need?
Select the service track that matches where your hotel stands today:
OTA Listing & SEO
Starting from ₹3,500 one-time fee
- ✓ Account creation on MakeMyTrip, Goibibo, Airbnb, Booking.com
- ✓ Complete profile, room category & house rule configuration
- ✓ Verification support and initial storefront launch
- ✓ Up to 2 Unique Listings included per platform
OTA Management & Optimisation
Custom monthly management based on footprint & listings
- ✓ Continuous storefront & content health reviews
- ✓ Room & rate-plan mapping alignment
- ✓ Rate parity monitoring across domestic & global channels
- ✓ Promotion auditing to eliminate margin-eroding discount stacking
- ✓ Dated change logging and completed-stay contribution tracking
Managed Revenue Management
Starting from ₹5,000 / month (up to 5 listings, 5 OTAs)
- ✓ Active daily/weekly dynamic room rate adjustments
- ✓ Agreed pricing floors and ceilings (no runaway discounts)
- ✓ Multi-channel price push across OTAs and direct booking engine
- ✓ Lead time, holiday, and festival demand capture
Evidence Before Assertions: Our Operating Methodology
Across 200+ properties served in India and the UAE, our hospitality specialists focus on measurable, attributable outcomes rather than unsubstantiated claims.
Dated Baseline Establishment
Before making any extranet modifications, we capture a dated baseline covering room inventory, advertised rates, active discount programmes, and historical 30-to-90 day performance data.
Realistic Observation Windows
Changes are evaluated over meaningful booking lead times (typically 30–60 days) to account for seasonality, day-of-week demand, and platform search index updates.
Verifiable Metrics We Monitor:
Methodology Policy: All observations are grounded in verifiable account data. We do not claim access to private OTA algorithms, and we never make speculative ranking guarantees.
Pricing & Commercial Model
No fabricated "starting from" figures. Every property has a distinct channel footprint and operational scope.
Managed Monthly OTA Service
Custom Monthly Retainer
Tailored based on your connected channels (MMT, Booking.com, Agoda, Airbnb), total number of Unique Listings / room categories, and review frequency.
- ✓ Regular storefront & content health checks
- ✓ Rate parity & inventory availability monitoring
- ✓ Promotion contribution & discount audit
- ✓ Dedicated hospitality account manager
OTA Distribution Audit & Parity Diagnostic
₹15,000 One-Time Fee
Deep diagnostic audit of MakeMyTrip, Goibibo, and global OTAs to uncover rate leaks, parity violations, and mapping gaps. Free initial property review available; 100% of this ₹15,000 diagnostic fee is credited toward your first retainer upon onboarding Scale Phase management within 30 days.
- ✓ Full baseline visibility & content score check
- ✓ Rate parity audit identifying hidden discounts
- ✓ Comprehensive report & corrective action roadmap
- ✓ 5–7 business day delivery timeline
Commercial Note: Pricing excludes third-party OTA commissions, channel manager software licenses, and ad spend.
Find out what's holding back your OTA performance.
Share your property and current booking channels. We'll review your OTA footprint and identify the highest-priority listing, distribution, promotion and channel-performance issues.
Frequently Asked Questions — Hotel OTA Management
Practical answers to common operational, pricing, and platform questions from hotel operators.
What is hotel OTA management?
What is the difference between OTA management and OTA listing optimisation?
Is OTA management the same as hotel revenue management?
Which OTAs can Scale My Hotel manage?
Can you manage MakeMyTrip and Goibibo for my hotel?
Can you optimise Booking.com and Agoda?
Does OTA optimisation guarantee higher ranking?
Do we need to offer discounts to perform better on OTAs?
What is OTA rate parity?
Do you change my hotel room prices?
Do you manage OTA inventory?
Do I need a channel manager?
Can you create new OTA accounts for my hotel?
Can you manage multiple hotels or properties in a portfolio?
How is OTA-management pricing calculated?
What access will Scale My Hotel need?
Stop letting OTA listings decay after launch.
Let our hospitality specialists audit your MakeMyTrip, Goibibo, and Booking.com storefronts. We'll identify listing errors, parity leaks, and promotion overlaps.