Average Length of Stay (ALOS)
Average Length of Stay (ALOS) measures the mean number of consecutive nights guests spend per confirmed reservation over a designated analysis window.
Why It Matters for Independent Operators
Longer stays reduce housekeeping turnover expenses, check-in front desk labour, and transaction charges per guest night. High ALOS creates a more predictable revenue baseline.
Practical Scenario & Calculation
[Illustrative Scenario] Over a 30-day period, a leisure resort records 300 occupied room nights across 120 separate reservations. ALOS = 300 / 120 = 2.5 nights.
How Operators Can Apply This Concept
Design multi-night packages with progressive discounts (e.g., stay 3 nights, receive complimentary dinner) during shoulder periods to lift mid-week ALOS.
Common Misunderstanding to Avoid
Leisure resort ALOS typically ranges from 2.0 to 4.0 nights, whereas urban business hotel ALOS is often 1.2 to 1.8 nights. Target benchmarks must match property type and destination.