Give Your Property a Clear, Consistent Brand Identity

Scale My Hotel’s Core Hotel Brand Identity package starts from ₹75,000 as a one-time project. Final pricing depends on whether the project is a new identity or rebrand, property complexity, the number of brand applications, sub-brands or outlets (like restaurants and spas), collateral requirements, languages, and digital rollout needs.

The ₹75,000 starting package includes a structured discovery session, 5-competitor review, brand positioning framework, 2 moodboard directions, 3 initial logo directions, 2 revision rounds on the selected route, complete logo family (primary, secondary, monogram), colour and typography systems, 4 brand voice principles, 6–8 touchpoint messaging examples, an 18–30 page brand guideline, up to 3 selected standard collateral templates, master asset files, and a 60-minute handover session.

We present three original, distinct initial logo and identity directions. Each direction is presented with supporting typography, colour combinations, and real-world hospitality mockups (e.g. signage, keycards, website header) to help your team visualize how the identity works in practice. Once you select one preferred direction, we proceed to structured refinement.

The Core Brand Identity scope includes two structured revision rounds on your selected creative direction. A revision round allows you to consolidate team feedback on proportions, typography weight, colour pairing, and lockup arrangements. Additional exploration rounds beyond this scope can be quoted separately if needed.

Upon project completion and final sign-off, you receive an organized master asset package containing vector source files (AI/EPS), implementation-ready print files (high-resolution PDF with CMYK values), and transparent digital web exports (SVG, high-res PNG, JPG) formatted for light and dark backgrounds. You also receive your complete Brand Guidelines document in digital PDF format.

A standard Core Hotel Brand Identity project typically takes approximately 6 to 8 weeks. Week 1–2 covers discovery and competitor research; Week 2–3 covers positioning; Week 3–5 covers moodboards and initial logo explorations; Week 5–6 covers revision rounds; and Week 7–8 covers guidelines documentation, collateral templates, and master file delivery. Timelines depend on prompt client feedback and milestone sign-offs.

Yes. Rebranding an existing property while retaining its established name is one of our most common engagements. We modernise the visual identity, refine typography, resolve colour inconsistencies, and upgrade guest touchpoints while respecting and preserving the valuable name equity, guest goodwill, and local heritage your property has built over time.

Yes. The Core Brand Identity package includes up to three standard guest-touchpoint templates selected from our approved list (such as welcome letters, keycard sleeves, luggage tags, DND door hangers, tent cards, or a simple 4-page menu). Properties requiring larger multi-page dining menus, extensive beverage books, or full property-wide collateral suites can easily add them to the scope.

We design basic visual signage applications—such as primary property entrance lockups, lobby reception mockups, and dimensional logo guidelines—as part of the branding system. Complete architectural wayfinding systems, illuminated technical engineering drawings, fabrication, and physical contractor installation are separate disciplines that can be scoped and coordinated independently.

We supply all the master digital assets, avatars, banners, and guidelines your web developer and internal team need to roll out the new brand. If you would like Scale My Hotel to directly handle the digital rebrand rollout—such as updating OTA listings, rebuilding your direct-booking website, or managing social channels—we can scope those implementation services alongside the brand package.

Yes. Upon receipt of full and final payment for the project, full ownership and intellectual property rights to the final approved logo designs and brand identity system transfer entirely to your property. Third-party commercial font licenses or stock imagery used under license remain subject to their respective vendor licensing agreements, which we document clearly in your guidelines.

To begin, submit an enquiry via our Brand Discovery form with brief details about your property (location, room count, whether you are launching or rebranding, and target timeline). We will schedule a 30-minute preliminary brand consultation to review your requirements, confirm the appropriate project scope, and provide a formal proposal and schedule.